Like any other year, after the sizzle of New Years’ dries out, we waited for that next month to revel in love. We waited for Cupid to strike but did he? The day brought a lot of mixed feeling for most people; the loved, love more, the un-loved, cursed and others just wore black. Did the day do any good other than making it another day for marketers to force red and pink products into our shopping bags? It sure did act as a day full of love and romance along with the gifts for all those who really believed in it and also was as a wonderful day for those looking only to hook up just so that they don’t feel lonely on Valentine’s Day.
What happened to those who were #ForeverAlone or those who just got out of relationships? Or those who lived alone AND were alone? I think that’s when social media and contests helped in the smallest way. Inonit.in threw open a #ChuckVDay contest where a lot of singles could participate (contest by inonit.in for Valentine’s Day 2014). Jack & Jones’ Black Valentine was also simply a class campaign that included the ‘un-loved‘ people on love day. There were no doubt a few initiatives like this across the world that did not segregate us but, I’m sure the day could be more inclusive rather than exclusive so that people don’t feel miserable by the end of it ’cause after all IT IS Valentine’s Day – the day of love and for love.